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Research papers

Product excellence on a complex product through telephone interviewing

The paper describes how Ford of Europe, by the development and application of regular telephone studies, tracks the acceptance of its products and ensures that its design and manufacturing engineers know, almost immediately, exactly what customers...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: R. P. Smith, A. J. K. Watson
June 15, 1982
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Citation

Smith and Watson (1982a, June 15). Product excellence on a complex product through telephone interviewing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-excellence-on-a-complex-product-through-telephone-interviewing


Research papers

Fiesta

This paper describes a comprehensive, Europe-wide program of marketing research carried out over a period of four years to assist development of an entirely new Ford small car: Fiesta. The research program, which was an integral part of the car's...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: R. P. Smith, C. A. Molloy
September 1, 1976
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Citation

Smith and Molloy (1976a, September 01). Fiesta. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fiesta